Liquid Death Brand Style Guide
Liquid Death is renowned for its unconventional marketing strategy. In this case study, I aim to craft a cohesive narrative that captures the essence of the Liquid Death brand.
Hello, I'm Katelyn
I'm a Senior at Wake Forest University eager to explore opportunities in Marketing and Project Management.
About Me
Hi, I'm Katelyn Sawyer, a senior at Wake Forest University majoring in Communications with minors in Global Trade & Commerce and Marketing Communications. I’m passionate about combining creativity and organization to deliver impactful marketing strategies and projects.
My academic and professional journey has been enriched by diverse experiences both on and off-campus. At Wake Forest, I’ve taken on leadership roles such as Student Director of the WFU Period Project, where I led initiatives to improve menstrual health awareness and accessibility in the local community. Through this role, I organized monthly events, managed volunteer teams, and oversaw the distribution of essential resources to women’s shelters and schools.
I’ve also been deeply involved in other student-led initiatives, such as the DESK Fundraiser and the WFU Marketing Challenge, where I co-chaired a marketing competition that connected students with corporate sponsors. These roles have helped me develop strong project management and communication skills, allowing me to work effectively with diverse teams and manage multiple tasks under tight deadlines.
Beyond campus, my internships at Jackrabbit Design and Notch Brewing allowed me to gain hands-on experience in social media management, SEO optimization, content creation, and data analysis. With my Google Analytics Certification, I bring a data-driven approach to my work, ensuring that strategies are both insightful and effective.
Studying abroad in Spain and England has further strengthened my adaptability and global perspective, equipping me to thrive in dynamic environments. Whether managing complex projects or crafting creative marketing campaigns, I’m dedicated to making a positive impact through thoughtful work.
I’m excited to continue leveraging my skills and experiences to create meaningful connections and drive results. Let’s connect!
Case Studies
Blog Posts and Articles
Liquid Death: So Much More Than Water
In a time where repetitive ads and cliché campaigns constantly bombard us, Liquid Death offers a much-needed breath of fresh air and originality. We’re not just here to sell water; we’re here to dismantle the traditional marketing playbook and break boundaries. By veering off the beaten path, we’ve crafted an authentic brand image that thrives on humor and satire, often at the expense of traditional marketing itself.
The Rise of Baby Kate: How The Four Seasons’ Youngest Influencer Took TikTok by Storm | Wake MAP
The Four Seasons Hotel chain has officially partnered with one of its youngest influencers, most commonly known as “The Four Seasons Baby.” On May 16th, a mother’s TikTok went viral when she asked her kids, “Who wants to go to The Four Seasons Orlando?” and baby Kate raised her finger in sophistication, yelling, “Me!” Since then, baby Kate has shot to fame, making appearances on The Today Show, starting the hashtag #fullyconsciousbaby, and partnering with The Four Seasons Resort.
After the or...
After the or...
From Intern to Insight: My Summer at Jackrabbit Design
Insights As the “intern season” comes to a close, it is a good time to reflect on my past three months at Jackrabbit Design. My internship here has been an enriching experience, filled with a variety of projects that extended well beyond my original title of Project Coordinator Intern. And yes, I’m writing this post with just a hint of flattery, hoping to score some bonus points with my bosses—because who doesn’t want to end on a high note?
One of the standout aspects of my internship has been t...
One of the standout aspects of my internship has been t...
A Home Away From Home: Jewish Life At Wake Forest
Arriving on campus as a freshman is daunting for most, as students have to learn to navigate a new social setting and find communities that reflect their unique identities. A sense of community helps ground us and creates a space of comfortability that can make living away from home for the first time a more digestible experience. For many Jewish students on campus, finding a place that supports and reflects their religious and cultural identities is vital to keeping their small population thriving.
Raining Solutions: Navigating Stormwater Management for a Sustainable Future
Spring has sprung at Wake Forest, and seemingly overnight, the tulips have been planted, the grass has greened, and the trees have thickened, all thanks to our abundance of rain. Little do most students understand is where all this rain is going.
An intricate system of pipes, reservoirs, sandpits, and more lay beneath our feet, working overtime to keep our campus dry and our local streams at bay.
An intricate system of pipes, reservoirs, sandpits, and more lay beneath our feet, working overtime to keep our campus dry and our local streams at bay.
Wake Forest, A Politically Docile Campus
Flags are taken down, sidewalks are scrubbed, faculty are forced to resign, and statements are released. This is the new normal at Wake Forest when discussing the Israel-Palestine conflict. Our prestigious academic bubble, meant to facilitate debate, has turned silent as students fear protesting or sharing their beliefs will negatively impact their reputations and futures.
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